More than £300 million at stake for 2022 FIFA World Cup, according to Flutter
According to research conducted by FIFA, the global stakes for the 2018 World Cup in Russia were €136 billion ($141 billion), but according to Flutter, the following event will be much more lucrative.
Although the operator acknowledged that the final tally will be influenced by the performance of individual nations, it is anticipated that its FanDuel and Sportsbet brands will experience increased client interaction with the participation of the USA and Australia in the competition.
At 125/1, the United States of America winning the trophy is three times the amount of Argentina in second place, making it the operator's highest overall liability in the outright book.
With its customer base growing increasingly worldwide and possible exposures appearing in multiple regions, the business recognised the significance of its Risk and Trading operation in this regard, which determines whether the occurrence is a win or loss for Flutter.
In a statement, Flutter explained that when determining the odds for each game and the tournament favourite, they took into account a number of important factors, including the World Cup's unusual timing, location, and climate. They also took into account the fitness and form of players who were already well into their domestic football seasons.
"The team achieves this by utilising a highly advanced simulator that replicates the tournament numerous times, each time generating a distinct winner based on a number of factors."
Right now's favourites The odds on Brazil winning the World Cup are 7/2 with Flutter, while England captain Harry Kane is the 15/2 favourite to win the Golden Boot.
"Everyone at Flutter shares the excitement of our customers as the tournament gets underway and the World Cup is undoubtedly the biggest betting event of the year," remarked Dom Crosthwaite, chief trader of Flutter Entertainment Group.
"The UK and Ireland brands are poised to handle over £300 million in stakes, but we anticipate interest from customers all over the world, thanks to the participation of countries like Brazil, the USA, Australia, and Spain - all crucial markets for Flutter."