Partners Parimatch and Leicester City Football Club extend their collaboration

The 2023–24 season will mark the continuation of Parimatch's cooperation with Leicester City Football Club, an online casino and sportsbook.

King Power Stadium will have advertising boards by the pitch, backdrops for interviews, and banners advertising Parimatch, who is the Official Betting Partner of Leicester City.

Parimatch will also get the rights to advertise both online and offline, in addition to hosting sponsorships.

Continuing their partnership as Leicester City Football Club's Official Betting Partner for another season is something that Head of Parimatch UK Filip Pirozenok expressed his satisfaction over.

"Parimatch is able to provide our customers with exclusive promotions, contests, and giveaways thanks to our partnership with Leicester City, which also gives us access to Championship advertising."

In addition, Parimatch has announced that it will be Chelsea FC's Official Betting Partner for the 2023–24 campaign.

An official from Leicester City's Head of Partnerships, Harj Hir, stated: "We've enjoyed a successful relationship with Parimatch since they first joined the Club at the start of the 2020/21 season, and we're delighted to extend our partnership with them."

"We are excited to continue building on the success we've achieved together in raising each other's international profile over the last several years."

In response to an intervention by the Ukrainian government earlier this year, Parimatch had its operations in the country halted.

This came after an inquiry into allegations of Russian meddling linked Parimatch to the country.

President Zelenskky responded to the petition that was started to ease the sanctions against Parimatch after it achieved 25,000 signatures.